Movie Merchandising in the Grocery Store

If you have met my son, by now you know that he likes the movie Cars and anything to do with it. And if you have seen us recently, whether you know us or not, you also know that the new Cars 2 movie happens to be opening on his 4th birthday, June 24th. In 38 days, to be exact.

And since Cars 2 is the latest Disney-Pixar movie, we are now under attack. Disney has got to be #1 in getting their name/characters on "stuff" and Cars 2 is no exception. In fact, I think it is worse than Toy Story 3 last year at this time. Here are the latest grocery items they have taken over...


Fruit snacks are almost always available. Cheez-Its and Mac & Cheese I had expected after they were themed with Toy Story last spring. Go-Gurt and pretzels (in a nut-free brand) were a nice surprise. But Cars 2 Cereal and 9 different flavors of Juicy Juice, each with different characters on the box?!?! I even saw an ad for chicken nuggets shaped like Cars!

What will they think of next? Well, I hope it will be "Mater's Tomaters" (grape tomatoes), "McQueen's Lightning Bolts" (carrots cut like lightning bolts), or "Fillmore's Organic Fruit & Veggie Fuel" (any number of different ways you could go with that). It seems like a shame to put all of the money into "junk food" when they could actually help us parents out by putting kids favorite characters on the foods/packaging that we are begging them to eat! Come on Disney, give us a hand!